INVESTORS – INVESTMENT CASE & KPIs
Focused on continued innovation and diversification of operations through investment and development of technologies
Our business strategy focuses on continued innovation and diversification of operations through investment and development of technologies with multiple product applications to be deployed across key geographies.
Key strengths
1
Strong financial position
Our strong financial position and highly cash generative operations, provide predictable cash flows and allow us to fund our capital expenditure programme and invest in future growth, alongside creating value for our shareholders. In 2025, £115.5 million of cash was generated from operations.
2
Long-standing site partnerships
We have well-established long-term partnerships and long-term contracts with site owners in attractive, high-footfall locations, enabling us to offer multiple products and services onsite as well as providing good revenue visibility. Our machines are maintained by our 700+ strong network of field engineers, minimising downtime and giving us operational leverage.
3
Laundry opportunity
Our laundry operations are rapidly growing, with further opportunities for expansion across existing and new markets, underpinned by a market-leading offer and strong customer demand. We offer site owners a unique opportunity to expand available services which drive site footfall. A record number of machines were installed in 2025, with a long-term target of installing 20,000+ machines globally.
4
Established photobooths estate
Our network of photobooths is highly cash generative and offers consumers market-leading digital photo ID services for official documents.
5
Asset lifecycle
Our machines are designed to operate over an extensive lifecycle, which generates long-term profitable machine performance, supported by low incremental costs for maintenance and technological upgrades, a high standard of service and best-in-class user experience for consumers.
6
Entrepreneurial spirit
Proven track record of innovation and diversification of services in response to the evolving needs of our customers and consumers. Our two R&D centres are pivotal in driving the advancement of new products and technologies, supported by investment from our strong levels of cash flow, helping to create long term value for shareholders.
Key performance indicators overview
ME Group measures its performance using different types of indicators. The main objective of these KPIs is to monitor the Group’s cash generation, long-term profitability, preservation of the value of its assets, and returns to shareholders.
TOTAL GROUP REVENUE (actual rate of exchange)
£315.4m
2024: £307.9m
GROUP PROFIT
BEFORE TAX
£78.2m
2024: £73.4m
CASH GENERATED FROM OPERATIONS
£115.5m
2024: £106.1m
2024 cash generated from operations has been restated
TOTAL DIVIDEND PER SHARE
8.64p
2024: 7.90p
NUMBER OF NEXT-GENERATION PHOTOBOOTHS INSTALLED
1,298
NET CHANGE IN NUMBER OF WASH.ME OPERATED
1,145