We develop new and complementary products to drive future growth

ME Group’s growth strategy is focused on diversifying our product portfolio, expanding the number of units in operation, and increasing the yield per unit. This is underpinned by our disciplined approach to minimising production and operational costs, enabling us to capitalise on operating leverage.

We enhance shareholder value by investing in new technologies that develop new and complementary products and services so they can be rapidly deployed across existing and new geographies and provide a rapid and sustainable return on investment.

We use cash flow generated by our long-established operations, such as photobooths and kiosks, to invest in future growth.

Five-year growth strategy

ME Group’s five-year growth strategy is centred on five core pillars to support the development of each of the Group’s principal business areas – photo identification, laundry services, digital printing services and food vending equipment.

Our business model delivers our strategy and value for all stakeholders

Predictable and stable cash flows

Generated from existing network to fund growth through product innovation

Industry-leading technological capabilities and proven track record

In-house R&D developing proprietary solutions and continuous product diversification, offering best-in-class user experience and operations management, underpinned by instant-service vending know-how

Long-term partnerships and contracts with high-footfall site owners

Machine portfolio positioned in accessible locations with c.90% tacit renewal, such as supermarkets, shopping centres and transport hubs

International footprint and diversity of services offered

Providing resilience through location and service mix against geographic trends and demand patterns

Competitively priced, high-quality services with a focus on consumer experience

Meeting the increasing demand for instant-vending service on the go through convenient easy-to-use reliable, value-for-money services

A market leader with more than 60 years of industry experience

Providing leading brands and household names in key territories with expert know-how in autonomous vending equipment

Established network of skilled field engineers

Supporting growth across business areas at limited additional cost

Value for all stakeholders

Meeting the needs of customers and consumers and delivering shareholder value through growth and dividends


Focus on social commitment, environmental footprint and responsibility towards society


  • Expansion of Revolution laundry services in target territories through new and existing partnerships with strategic site owners
  • Continued innovation of laundry units, upgrading existing machines and the commercialisation of new formats attractive to new market segments, with a focus on sustainability
  • Continuing to increase laundry revenue as a proportion of total Group revenue


  • Commercialisation of multi-service next generation photobooths to grow revenue contribution
  • Longer-term opportunities to expand presence in countries where self-taken ID photos are not permitted
  • Targeting new strategic partners for entry at high footfall locations including major supermarkets and smaller retail shops and parks
  • Pricing power through strong market position and regulatory requirement for photo ID for official documents
  • Modernisation of existing photobooths and installation of new proprietary software


  • Consider opportunities to extend digital kiosk services offered through the Group’s instant-service machine network
  • Identify product partnership opportunities within existing territories


  • Expand presence in the self-service fruit juice equipment market and offer a wider variety of self-service fresh juice options in all territories where the Group has an existing footprint
  • Establish a larger presence in the pizza-vending equipment market
  • Building new partnerships with site owners to sell and deploy food vending equipment

Innovation and diversification

New product innovation is at the core of ME Group. Our growth strategy is to focus on diversifying our operations and responding to consumer needs.